Jason Commercial by Sleepmaster 

 Can I maintain our Website myself?

Hot topic - Step by Step Guide and Resources to Publishing and Updating your own Restaurant, Catering, Cafe or Hospitality Website.

Restaurants, Caterers, Cafes  or other Hospitality  Industry Businesses need a Website  - it should be an integral part of any hospitality indusrtry marketing strategy.

Many industry players may get someone to design a website for them and then just let it sit there, doing not a lot for them. Mostly they have no idea if the site really works for them, have little or no capabilities for changing content or react to seasonal or other circumstances swiftly.

That's why it is important to have total control over the content of your website. It is then also important to build a strategy for generating traffic to your website: that's is what hospitality industry marketing is all about! Exposure to targeted traffic is the key to good conversion rates.

• Setting up a Website that does not have to cost a fortune. 
• Do it yourself - it makes it affordable for small to medium business.  It can be kept simple, yet effective for your marketing initiatives.  
• Understand the basics - it's not that hard - view this Intro Video: 

  www Basics View Video

• Give your customers the information they want. Make it accessible at their convenience. This is crucial for any potential clients to the hospitality restaurant or catering industry. 
• Let customers stay anonymously until they are ready to make a transaction. 
• Take this marketing opportunity to portray "the customers dream" - it's easier to sell a dream than just hard facts. 
• Track the performance of this investment. Unlike other advertising and Hospitality Industry Marketing tools, it is easy for Internet traffic to be measured. 
• Change your offerings regularly. Update menus or facility details, packages or special offerings yourself, this becomes a very effective low cost Hospitality Industry Marketing tool, especially if integrated with all your pre-existing forms of marketing. 

Where do I start?

• Do nothing and have no website or have a 'dead' website out there, one just sitting there without any measurable impact for your enterprise. 
• Get someone to create a basic working website and then just add bits and pieces to it, edit pages that are relevant to you at any particular time. 
• You can get someone to create and fully maintain your site on a regular bases 
• You can do it yourself by using the following step by step guide here...
• Regularly reviewing the Marketing impact of your hospitality industry related website (or any other website) makes sense. It's a great tool to promote the services and wares your business has to offer. Don's hesitate - just do it. After a short learning curve it will be second nature for you and potentially will have enormous impact on the preformance of your enterprise. Hospitality Industry Marketing - a great way to drive your business. Good luck.