Hot topic - Step by Step Guide and Resources to Publishing and Updating
your own Restaurant, Catering, Cafe or Hospitality Website.
Restaurants, Caterers,
Cafes or other Hospitality Industry
Businesses need a Website - it should be an integral part of any hospitality indusrtry
marketing strategy.
Many industry
players may get someone to design a website for
them and then just let it sit
there, doing not a lot for them. Mostly they
have no idea if the site really
works for them, have little or
no capabilities for
changing content or react to seasonal or
other circumstances swiftly.
That's why it is important to have total control over the content of your website. It is then also important to build
a strategy for
generating traffic to your website: that's
is what hospitality industry marketing is all about! Exposure to targeted traffic is the
key to good conversion rates.
- Setting up a Website that does not have to cost
a fortune.
- Do it yourself - it makes it affordable
for small to medium business.
It can be kept simple, yet effective for your
marketing initiatives.
-
Understand the basics - it's not that hard -
view this Intro Video:
- Give your customers the information they want.
Make it accessible at their convenience. This is crucial for any potential clients to the
hospitality restaurant or catering industry.
- Let customers stay anonymously until they are
ready to make a transaction.
- Take this marketing opportunity to portray "the
customers dream" - it's easier to sell a dream than just hard facts.
- Track the performance of this investment.
Unlike other advertising and Hospitality Industry Marketing tools, it is easy for Internet
traffic to be measured.
- Change your offerings regularly. Update menus
or facility details, packages or special offerings yourself, this becomes a very effective low
cost Hospitality Industry Marketing tool, especially if integrated with all your pre-existing
forms of marketing.
Where do I start?
- Do nothing and have no website or have a 'dead'
website out there, one just sitting there without any measurable impact for your
enterprise.
- Get someone to create a basic working website
and then just add bits and pieces to it, edit pages that are relevant to you at any particular
time.
- You can get someone to create and fully
maintain your site on a regular bases
- You can do it
yourself by using the following step by step guide
here...
- Regularly reviewing the Marketing impact of
your hospitality industry related website (or any other website) makes sense. It's a great tool
to promote the services and wares your business has to offer. Don's hesitate - just do it.
After a short learning curve it will be second nature for you and potentially will have
enormous impact on the preformance of your enterprise. Hospitality Industry Marketing - a great
way to drive your business. Good luck.
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